As our Holiday Food & Fund Drive wraps up, I continue to receive tid bits of information related to the many, many creative ways that community members used to promote the drive and/or solicit donations during the season.
Apptera, a mobile marketing firm in San Bruno, distributed an electronic holiday thank you card to their clients. The card was actually an interactive game where players assisted “Bobby” with locating his lost holiday wish list.
After helping Bobby with this task, participants were asked to select their favorite charity from a predetermined list, of which Second Harvest was a part.
I was happy to hear that Second Harvest was selected as the charity of choice by Apptera clients prompting the company to donate $1,000 to the Food Bank. Thanks to Apptera and everyone in our community for their support this holiday season!
Pictured in the photo from left to right: Henry Vogel, President and CEO and Randy Haldeman, CMO of Apptera along with their kids plus Rhys, the ‘voice of Bobby’.
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